There’s hardly anything out in the market, that has more potential than cosmetics and personal care products. Nearly, every woman in the world, and a lot of men also, use cosmetics every day.

However, if you’re planning to take up this business, you must know that the competition out there is very tough. More so, you’ll need to compete with giants like Lakme and Olay, to even reach a shelf in SuperMart.

Packaging For Self-Care Products: What’s Important?

Packaging For Self-Care Products

Notably, there’s one thing that can help your brand stand apart, and gain quick traction in the market- your packaging!

It Needs to be Consumer-Centric

Every element of your package design reflects your brand. For instance, a dark and edgy color scheme are symbolic of your boldness. Likewise, pastels reflect the earthy and nature-friendly motos of your brand.

When choosing a package design for your products, you must keep in mind what you wish to communicate with your customers. Perhaps, identifying your ideal customers may help in this context.

For example, if your ideal consumers are teeny girls, then you might want to keep your packaging a little sparkly in design. Likewise, if your ideal consumers are men, you might wish to make your designs bolder with dark colors.

The fonts that you use, along with the text that you choose to write, also have an impact on your consumers. For instance, scripted fonts tend to attract readers but are difficult to read. On the other hand, the linear text is not so attractive but is easier to read. In short, you need to grab the attention of your ideal customer, and accordingly, you must choose the fonts for your packaging.

It should be Functional

Another important feature of self-care products packaging is its functionality. To put this into perspective, if you were to buy nail polish in an open-lid box (a regular cream box), would it serve any purpose? Ideally, no!

The packaging is not only meant to protect its contents but also easily dispense the contents when needed. As the experts at suggest, every packaging must be specifically designed for easy dispense of the contents. It is perhaps to ensure that the consumers do not have to struggle to get out the product that they bought so dearly.

You should, indeed, get in touch with a reputed packaging company to discuss the functionality of your packaging. Additionally, you should seek as many inspirations as possible.

Consumers also care about Sustainability

Last but not least is the consumers’ perspective towards the materials used in packaging. In current times, when consumers are more aware of the growing pollution and plastic concerns, it could be foolhardy to use such materials for packaging.

Perhaps consumers now care about sustainability and eco-impacts of the materials. Notably, packaging materials can now be made using natural materials such as bamboo or hemp.

While creating a packaging that is both sustainable and eco-friendly can attract customer loyalty, it can also help save a lot, financially. Minimal wastage, along with increased green conscience can help your brand go a long way.

Designing the ideal packaging for your cosmetics brand is not a one-shot gig. It requires a lot of trials and idea formulations before you can expect to find the most suitable packaging design for your brand. However, the only thing that can ensure that you survive through the growing phase, is your consistent efforts in the direction.

By Karan Bhardwaj

Karan Bhardwaj, Founder of Geeknism worked as a Digital Marketer since 2012 and has expertise in Tech Niche. You can follow him on Facebook and Twitter.