Video Marketing for Tech Companies – Benefits, Strategy & More


Video Marketing for Tech Companies – Given the popularity of videos, it is out of the question to not include them in your marketing strategies. More and more people adapt to video-based social media platforms, proving that videos are here to stay.


Tech Startups can mainly benefit from videos to demonstrate their products and services. And the way users are showing interest in product videos. It is wise to promote your brand through video marketing.

Video Marketing for Tech Companies

Video Marketing for Tech Companies

If growth and gaining customers is your primary goal, video marketing is your best strategy when looking at the content trends. When distributed on the right platforms with relevant messages, your videos can boost engagement and sales.

Besides, video editing is now easier, better, and beginner-friendly with the availability of all-inclusive video editing tools. If you want to create high-quality marketing videos in no time, there are tons of templates and optimisation features for different social platforms.

Benefits of using Video Marketing for Tech Business

When speaking of the benefits of video marketing, what we have discussed so far is only the tip of the iceberg. Take a further look at how beneficial videos can be for your tech business.

  • Video are great for product demonstrations

People understand better with visuals; no amount of text descriptions or presentations can compare with a comprehensive video. A video can capture and increase attention span. And a product video penetrates prospects’ minds quicker. Product videos are great for tech companies as they explain innovative, complex mechanics better than lengthy how-to manuals.

Potential buyers are likely to get a clear picture of your product if you create a video of someone using the product. While demonstrating it, you can add how it makes life easier and what makes it valuable compared to competitors’ products.

When people can see how a product performs, it eliminates the voice of doubt. This, in turn, influences their buying decision. An online video maker has a range of product video templates. You can either change the contents of the templates or get ideas from them.

  • Video Serves as Evergreen Content that can be Repurposed

When marketing your tech business, you surely need new content ideas that are in line with trends and updates in technology. But it is wise to have a stash of evergreen content. 

Video is one such content format that performs well in different contexts without losing its meaningfulness. Repurposing the same video for different purposes on different platforms is achievable with a quick video maker.

An introductory product video can be embedded with blogs, sales pages, website homepage, or email launch campaigns, or you can simply share it on Facebook, LinkedIn, Twitter, etc.

No other content format is as flexible as a video. Topical blog posts aren’t evergreen, infographics may not look comprehensive on the homepage, and newsletters, too, cannot be repurposed for social media because no one likes to read blocks of text on Instagram, or Snapchat, or Twitter.

  • Videos build and improve credibility

Through video marketing, you can connect better with your consumers. In the digital age, where frauds and scams are more prevalent than ever, you need to make genuine connections and build trust with customers. 

With videos, you provide your customers with an opportunity to get to know you better and show that your product is reliable. Interviews with your team on product creation phases, demonstrations, how-to videos, vlogs, troubleshooting videos, and behind the scenes all show your audience how authentic you are.

It helps build credibility with even the most sceptical of buyers. You can surely add statistics, citations, and other proofs to establish trust, but the video is quicker and more retentive.

  • Videos improve Search Engine Rankings

Videos are undoubtedly engaging when it comes to attracting more traffic. Search engines love to rank video content that is meaningful and compelling.

When a user clicks on your webpage displayed in search results and finds the content on your website useful, they’ll spend more time on your website. More time means a lower bounce rate which helps increase your search rankings exponentially.

And engaging and useful video content has the potential to attract more viewers. This is the reason marketers spend time and money on videos to dramatically increase search engine rankings. When your website ranks better, your chances of converting visitors to leads also increase.

  • Video Content Increases Backlinks and Enhances Click Rates

If you want to improve your backlinks, try embedding a video into a blog post or social media page. Compared to text or image users, video users get higher click rates.

People are likely to click on a YouTube how-to video for a tech-related topic and then read an article full of text and tutorial screenshots. 

If your video editing is on point with a proper thumbnail and title, you can gain more traction through videos.

So, incorporate a video on the landing page to increase views, add “video” in the subject line to see improved email open rates, and add videos to your social media pages to increase engagement.

  • Videos Aid in Feedback and Idea Verification

Through videos, tech startups can present a vision of their new services or product before launching. It is possible to create conceptual videos of products even before their development.

Such videos can prove beneficial to startups in ways. They get early feedback and suggestions to improvise their products. It further aids in idea verification, re-prioritize features or changing the overall product or service to meet the demands of the user.

To put it simply, conceptual videos save time and money by preventing tech companies from pursuing wrong goals.

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Final thoughts

Videos are not the trend but evergreen content. The substantial growth of video editing software, video sharing apps, and video-based social platforms only make it clear that videos are here to stay.

Therefore, you need to tap into the power of video content for the rapid growth of your tech business and Video Marketing for Tech Companies plays a big role in this marketing.

Just one viral video of your product can boost your visibility in the media, tech industry, and among consumers.

Karan Bhardwaj

Karan Bhardwaj, Founder of Geeknism worked as a Digital Marketer since 2012 and has expertise in Tech Niche. You can follow him on Facebook and Twitter.

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