Best Tips to Learn Google Analytics: The online content creation game is prevalent, and there is more to go. There is no one way for creating content and garnering those eyeballs. However, there is a way of assessing how successful your content piece has been in the public eye. You have heard people mention algorithms and analytics as a way of gaining subscribers, fans, and viewers. However, what drives the penetrability of your content is a good campaign. Any SEO agency in London can help with your digital efforts.
So, what is SEO? SEO or Search Engine Optimisation is the process of improving the visibility of your website or content pieces such as a campaign, blog, or write-up. Google and Bing are two profound search engines that hold the fort for most online search queries. However, to make the most of SEO, one needs to understand analytics through tools such as Google Analytics.
What is Google Analytics?
As a starting point, you should understand what Google Analytics is and what it can do for you. It is a platform that gives you the power to gauge the Return on Investment (ROI) of your marketing and promotional campaigns. Additionally, it provides insights by tracking your Flash, video, and social media apps and forums. It is among the frontrunners for understanding web traffic, generating leads, and curating user-driven content.
How to Learn Google Analytics with Professional Tips
Understanding analytics is paramount for putting yourself out there, and the below tips should come in handy. There is no one-size-fits-all approach for learn Google Analytics. If you are a beginner and starting, the following plan is your golden ticket to mastery.
Start small
Do not jump the gun! Instead, start with a casual approach by playing around with the tool to understand how it works. That is, start small. Getting to the crux, you have to scratch and slice the surface. Concurrently, enroll yourself into short and interactive courses, or listen to podcasts about Google Analytics. A pertinent question to ask would be where to begin.
Join the Google Analytics course for Beginners
It is free and available on Google Analytics Academy. So what are you waiting for? The Google Analytics Beginner course comprises four units that teach you everything about measuring web traffic. More so, you will learn how to create the account, implement a tracking code for tracking visitors and data, and setting up data filters for custom segments and others.
Use audience data for studying web traffic
If you have enrolled in courses and listened to podcasts, you will know about the several reports of Google Analytics. The six reports are mobile overview, channels report, navigation, landing pages report, site speed overview, and goal overview. All of these reflect audience data.
So how can audience data help? It allows you to create custom segments by classifying users as per demographics of age, gender, location, and others. The custom visitor segments offer a wealth of information. The process is simple and easy. Navigate to the interests report within the audience reporting section, and you will see three interest reports – Affinity Categories, In-Market Segments, and Other Categories.
Create Key Performance Indicators for dashboards and reports
Key Performance Indicators or KPIs are the parameters and metrics that allow businesses, brands, and content creators to assess and measure the performance and success of an activity, campaign, or overall company.
KPIs streamline your time and effort by rendering access to the most valuable and relevant data. A top and free tip are that the KPIs should align with the business and brand goals. Although one can have up to 20 dashboards on Google Analytics, experts recommend that you restrict them to 5 or 10. These 5 or 10 dashboards should be paramount to your company’s overall success.
Creating these dashboards is simple, and you can start with the Solutions Gallery that consists of inbuilt templates. These are pretty effective and are an excellent impetus, especially for beginners. Further on, the tool allows you to make custom reports that cater to your specific needs.
Use Primary and Secondary Dimensions for better insights
Think of these dimensions as a filtering process for channeling the different data points. The advent of primary and secondary dimensions allows you to dig deeper into the user demographics for even more intricate details about them. Doing so will enable you to know your target audience better and create captivating content that panders to them; this weaponry renders a competitive edge.
Secondary dimensions are an invaluable asset in the information game. They offer a visual of the source of the traffic. More so, you can customize the reports to cross-reference the data across the different data points. The tool also offers shortcuts for these reports that render easy access and saves time and effort.
Further down, you can create advanced segments based on dimensions or metrics. Doing so gives you information about the High-Value Customers (HVCs) and their online activity and behavior.
Intelligence Alerts
Custom and default alerts help identify issues and opportunities. Also, these unravel any problems that you have missed. The best way is to back the KPI-based reports through the automated intelligence alerts by Google Analytics.
Conclusion
While there is no one strategy or method for creating your content, there is a way to measure its success. This is where the jargon such as SEO, algorithms, and analytics come to the forefront. However, of the various tools out there, Google Analytics is the most profound.
Learning about Google Analytics is no rocket science. Start small and casual and enroll yourself into the Google Analytics Beginner course to get a hold of the basics. Once done, understand the reports and start using audience data to study the web traffic. Further on, create 5 to 10 defining KPIs and add primary and secondary dimensions to gain easy and convenient access to the valuable and relevant data. Finally, add intelligence alerts to not miss out on any details.