Mistakes in Website Ranking – There are tips all over the internet to help you escalate your ranking. While they may be easy to follow, you might not be following them carefully. According to a survey, 91% of marketers optimize their social media profiles for SEO through writing their bio. However, that’s not enough to write your biography.
9 Crucial Mistakes That Can Kill Your Website Ranking
In addition, you should know how to phrase your content to make a difference. Here’s how you may be making mistakes while working on your website ranking:
- You Are Bailing On The Content For The Design. Your website needs to look good. That’s a given. However, if it only looks good and has poor content, it won’t be enough to keep your consumers. Content is what keeps the consumers coming back.
What purpose does a good-looking website serve if they can’t get anything out of it? So make sure while you’re creating your website, you work hard on the content. Have great visuals such as videos and images relevant to the information. Use stat figures to make your data more reliable. Create interactive content that is both engaging and entertaining to explore. If you shape up both these aspects only, then your consumers will choose to stay.
- You Are Linking To Untrusted Sources. Your SEO needs proper linking, and unless you know what sources you’re linking, you may end up costing yourself a ranking. Untrusted links are those with insufficient domain authority and since it is difficult to stay vigilant all the time. You can’t choose to skip out on the linking process altogether. You are losing the opportunity to score SEO points.
Therefore, while you’re linking, you can take specific measures to make sure you make as minimal mistakes as possible. If you have outbound links, make sure you have a no-follow tag so that you want to pass on the ranking power to this website. It will help if you keep a backlink analysis to make sure all the links contributing to the ranking position have authority and power.
- You are not Adding Keywords in the Tags. Your data needs structure, which you can easily add through heading tags. Suppose you’re taking notes. Part of note-taking is to make sure you have suitable headings and labels. No one enjoys haphazard content. However, while using heading tags, make sure you use keywords. The search engine needs to match the content with what users type in the search bar. If you do not indicate what your content is about, the search engine will merely skip your content, and you will lose a position in the ranking.
- You Are Stopping Search Engines From Crawling. When you’re working on your website and assigning tags in appropriate locations, you may forget about the robots.txt. When you post a webpage to this file, you are essentially blocking it for the search engine to see. Therefore, when the search engine doesn’t get a clear invite on how to rank your web pages, you may end up losing a valuable page to a potential ranking position.
- You Are Migrating Without Redirects. Your website might have content similar to other websites. You need to inform the search engine what the same content is and what the original content is. If you don’t do this, the duplicate content will confuse the search engine. Therefore, you need to make sure that you’re using redirects such as 301 redirects to achieve this feat. If you don’t use redirects, users may find a duplicate version of your website and miss out on valuable user experience.
- A Mobile Web Page That Doesn’t Respond. Mobile phones have become an essential addition to the ranking system. Search engines dedicate a chunk of the ranking power to mobile-friendly websites. You should be aware that not everyone can access or use a laptop to browse the internet. Hence, it is best to create a mobile-friendly website. You can choose to hire a web designer to make an optimal website for your usage right away or use WordPress platforms to design a mobile-friendly website by yourself. Don’t run with the assumption that just because you have a good website that runs well on the desktop server will be enough for a good ranking.
- You Are Not Conducting A Website Audit. You need to keep up with the performance of your website through a website audit. It entails that you’re making sure that every component of your website is working. You ensure that there are no broken links and you have canonical tags for your webpage. Unless you do this, you may never know what is causing a downfall in your ranking. A web audit is also necessary to ensure you’re following all the search engine guidelines where necessary.
As a web owner, you want to have the best ranking on the search engine. However, it is only achievable if you know how to follow all the instructions laid out for you by the SEO policy. Only then you’ll be able to find yourself occupying a favorable ranking. Make sure you’re not just working on your content but also on your SEO’s technical aspect.
Make necessary adjustments such as canonical tags, 301 redirects, and use keywords where possible. Check your website’s speed and make sure you’re performing a website audit to keep up with all the links, including fixing all broken ones.