LinkedIn is the largest platform connecting professionals from every industry. Did you know that LinkedIn has a user base of 740 million worldwide? Now think of the ways connecting with these professionals can help your business. For starters, you can generate more leads from your LinkedIn account by Managing Your Linkedin Profile. Evidently, networking pays off.

How To Generate More Leads For Your Business through Managing Your Linkedin Profile?

Managing Your Linkedin Profile

But, how do you do it – generate more leads for your business? We assure you that by the time you’re done reading this article, you’d have your answer

Optimize Your Linkedin Profile

First things first, you need to make a good impression on your leads. And your profile is that impression. To put this into perspective you need your leads to want to engage in communication with you. And for this, you need to optimize your profile.

Create a good description of who you are and what you do. Mention your achievements and your current position or designation. Try to achieve a profile score of 100 or as close to it as possible. This should also help your profile become more visible in searches.

Grow Your Linkedin Network

Since LinkedIn is a social networking platform, users that have bigger networks are more likely to attract leads. However, as per the experts at, this does not mean that you should connect with random strangers. Rather you need to connect with people who work in the same or aligned industries.

According to general surveys, people who have relevant connections are more likely to grow their followership. Indeed, your network should grow within or around your industry only. This should help you stay relevant to your leads, and gain their trust.

Create And Publish Content on Linkedin 

To be able to promote your profile before your target audience, you need content. But, unlike other social media platforms, ‘sales’ content does not work for LinkedIn.

Think of it this way, LinkedIn is a professional social networking platform. Consequently, your audience wishes to learn about your profession or your business. So, it would rather prove more beneficial to publish educational or motivational content. You can use infographics or informational videos as well.

Target The Right Leads on Linkedin 

Last but not least is reaching out to your prospective customers. While optimizing your profile and publishing relevant content helps increase your visibility, it does not essentially help with generating leads. Perhaps you’d need to reach out to your leads personally.

Create custom cold messages for your connections or the leads you wish to target. Make an impactful introduction and add value to your message. You need to convince your leads that they need your help or should, at least, try your products.

Marketing your business on LinkedIn is not like other social media platforms. The user group is intentionally professional on this particular platform. So, you need to optimize your lead-generating practices accordingly. Remember, staying relevant to your target audience is of the utmost importance for your business. Particularly, if you’re marketing your business on LinkedIn. And in no time, you should witness improvements in your business’s reach.

On this note, we hope that this article on “Managing Your Linkedin Profile” has answered the question. Please leave your comments below to let us know your thoughts.

By Karan Bhardwaj

Karan Bhardwaj, Founder of Geeknism worked as a Digital Marketer since 2012 and has expertise in Tech Niche. You can follow him on Facebook and Twitter.