The landscape of link building and SEO is constantly changing, and today, building high-quality links has become more essential than ever. It’s the process of acquiring hyperlinks (most often referred to as links) from other sites to your own. They’re a way for users to navigate to various pages on the Internet. Search engines use them to crawl the web, crawling links between a site’s individual pages and between entire sites.
Ultimate Resources for Link Building to Get Better Ranking in SERPs
The invention of PageRank dramatically improved results, helping to quickly push Google ahead of its competitors. Usage of it outside of Stanford University increased, and suddenly Google became a household word. While there are many different methods for building links, most SEO experts feel that it’s one of the most challenging aspects of their job, which is why they spend much of their time trying to do it well. For that reason, unless you have the time to concentrate fully on mastering the art of how to do it, you’ll want to consider link building services that can help ensure that you’ll stand out over the competition.
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While link building is difficult for those who are just starting out in SEO without much if any training and experience, there are some excellent resources available.
Identify where your business can add value to your audience and then create outstanding resource pages to earn quality backlinks from relevant authorities. These opportunities can often be found by analyzing the profiles of competitors’ links and then looking at who links to them. Resource pages commonly exist on the websites of universities, travel and tourism boards, and local governments.
Reach Out to Website Owners With a Compelling Reason to Link to You
Don’t randomly ask website owners to link to you before asking yourself what’s in it for them. If they don’t benefit, you’re likely to get ignored unless you happen to be a celebrity because they don’t have any incentive to do so. Just a few compelling reasons for them to say “yes,” include offering to create useful content for their site by providing a guest blog post, offer a link back to them if they link to you, show them that there is a better resource with more information on something they’ve mentioned, give them a story they won’t be able to resist or tell them you can fix a link that’s “dead” on their page, which we’ll delve into next.
Look For Broken Links
If you can find informative websites with external links leading to dead pages, that’s a great opportunity to help out the site owner. That means identifying broken links that point to 404 pages (the message you get that says Page Not Found, 404 Error, File Not Found, 404 Not Found, and so on). If you can present alternative content that is at least as good as the original link, the site owner’s interest is likely to be piqued, and you can quickly build some outstanding links.
Earn Links for Better Link Building Practice
You can “earn” links when others link to pages on your site without you having to reach out to them to do so. Of course, that’s only going to happen when you have something so impressive that other website owners would want to mention on their own sites. Obviously, they can’t link to something they don’t know exists, so you’ll have to make an effort to promote it. The more people who view your page, the better chance some will link to it. The most commonly linked types of content include expert roundups, interviews, podcasts, studies, surveys, infographics, and awards.
If you’re a member of your local Chamber of Commerce or any type of business association, these provide easy opportunities to earn links to your website. Create a list of all associations you’re a member of, and then look for a “members” page on their site, such as a directory. If you aren’t listed but are a member of the organization, reach out to find out how you can be added.