Identity Marketing is an increasingly expanding method of targeted advertising that many businesses use. This strategy includes the use of customized packages to target customer groups, such as students and working people, focused on their deep-seated personalities and preferences.
The Importance of Digital Identity Verification for Your Brand
Nonetheless, most advertisers do not realize the value of identity verification like Data Zoo to help make this process of personalization successful.
How does personalized marketing leverage digital identity verification?
Identity-driven targeting uses ‘individual’ awareness to identify the particular customer and where and how they connect, and to provide them with personalized and relevant content at all marketing and transactional points of contact. To effectively execute this approach, the organization should be supplied with the customer data using an identity verification tool such as Data Zoo. The information collected is then interpreted to generate marketing recommendations or promotional opportunities to consumers based on their preferences, history, and other information.
What is the importance of identity verification?
Prevents Fraud
Online authentication improves the ROI of the targeted sales by eliminating coupon misuse, which can be expensive because identity promotion systems experience discount abuse at estimates as high as 35%.
Most companies that offer targeted deals to students check eligibility through .edu emails. But this method is flawed because over 50% of graduates still use them even after about five years. This method also compromises your scope since over 40% of university students do not have .edu email addresses, not to mention that it’s effortless to create a fake.edu email.
Save Time and Resources
Most businesses are trying to verify consumers manually, like asking students to present their college IDs or veterans to submit their DD 214 discharge documents. However, manual authentication is tedious because customers do not always have the papers on hand. It may also be intrusive as it can include private information that the client will not want to share, including the “character of service” on a DD 214. It is also a disadvantage for companies because workers have to allocate valuable resources for examining papers and may not have been adequately equipped to do so, while digital verification simplifies the procedure.
Consumer Privacy
Customers are cautious with their privacy and will penalize companies they do not trust as 67% of all customers defend their privacy by restricting tracking and even providing false information to businesses. Digital identity verification protects their identity by providing only primary personal information, and over two-thirds of customers provide their names, birth dates, email addresses, and home addresses to receive personalized deals. A survey shows that 87% of Gen Z people prefer to keep their data private, and this is more valuable than likability metrics such as receiving “likes” to posts, and this is something that brands should note.
Marketing Efficiency
Friction will slow down the conversion system, but digital identity verification simplifies this process. A platform helps advertisers to create innovative and pay-as-you-go promotions that generate more clicks and boost revenue.
Customer verification often presents advertisers with opt-in information that they can use to build user re-engagement initiatives that are well-matched with their label.
Organizations that cut corners on verification to spend less or even speed up client transactions will undoubtedly experience significant consequences in the business. A multi-layered solution is always the safest way to integrate reliability with usability, and customer verification practices the same principles. Companies using digital identity verification systems to provide customized deals will see the same forms of benefits while cultivating loyalty.