Conversion Rate Optimization – In the current fast-paced world, it is essential that you take appropriate measures to take your business to the next level. There are numerous ways through which you can drive individuals to your sites and channels. How those individuals are interacting with your content makes all the difference in generating leads and revenues.
Conversion Rate Optimization
Here, conversion rate optimization (CRO) can help you get more conversions and ultimately lead to growth. It is found out that only 22% of the marketers are satisfied with their conversion rates. The delay of even one second in page load time can result in a nearly 7% reduction in conversions. You don’t want to face that, Right?
So how can you make your conversion rates up? Let us find out!
Value-driven CTA
CTA is a call to action that inspires people to act. Set up a value-driven CTA for your website. Your CTA should speak about the things that you want your visitors to do. For instance – You are running a sale on your e-commerce store. You can include an option of “shop now.” Additionally, you can give a deal to the visitors as well. Use a compelling headline describing your offer following an attractive CTA.
Create a Sense of Urgency
Urgency is regarded as a psychological trigger in the field of marketing. Most probably, you have heard of urgent deadlines, urgent phone calls, etc. You can use this factor to convince people. Create an exit pop-up on your site. This will give the visitors one more opportunity to convert whenever they try to leave your site. Moreover, including incentives in the conversion can give you better luck.
For example – If you own an e-commerce store, you might give them the opportunity to use a coupon code if the visitors stick on the page. Most of the visitors don’t stick to the site. There are high chances that they might bounce away before converting. So, never leave any opportunity to lure them.
Add Trust Badges
With the help of trust badges, your visitors will come to know that you value their privacy and security. SSL certificate is one such example in this case. It holds importance if you are selling things online because it lets people know that their information is encrypted. Likewise, there are other such trust badges. Explore different options and take the help of ones that can put your visitor’s fears at bay.
Till now, we have known the strategies to boost your conversion rates, but why do it? As per Media Shark, a good digital marketing strategy that includes CRO can lead an organization to grow. Let us know more about it!
Boost Website Revenue
Which business does not want more sales? More profit is equal to more growth. CRO provides businesses with the chance to convert traffic into sales. You can keep track of conversion rates with the help of Google analytics, heat maps, etc. Google Analytics uses the “Goals” feature to track conversion. In heat maps, various tools are available to determine where people are scrolling on your website. This greatly helps in letting you know where to put CTAs and whether those CTAs are successful in driving conversions.
You Can Take Calculated Risks
In the business landscape, you can’t work without taking risks. Here, CRO provides more clarity to your business and customers. Why? Because when you have a consistent traffic flow and higher revenue, you can surely take calculated risks.
To sum it all up
There are numerous benefits of CRO. If you are not using this aspect, you are really missing out on an effective digital marketing strategy. You need to know how much of your website traffic actually engages with your company. Otherwise, you will never know in which areas to improve. Moreover, to get a big picture, track other key metrics like customer lifetime value or value per visitor. Following all these techniques will surely give you the benefits of CRO.